Leading Hotel Chain in Europe, Sol Meliá Selects EZYield.com For Channel Management Automation

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WINTER SPRINGS, FLA. — XX DECEMBER 2009 — EZYield.com, the originator of automated online distribution management solutions for the worldwide hospitality industry, today announced the addition of Spanish-based Sol Meliá Hotels & Resorts to its growing list of international hotel clients. As Sol Meliá continues to expand its brand worldwide, EZYield.com has become the preferred channel management tool for the diverse collection of brands under the Sol Meliá umbrella.

“We have a very diverse group of properties that use EZYield.com, and we are completely satisfied because it is a very practical tool with a fast R.O.I.,” stated Fernando Vives, director of revenue management for Sol Meliá. “The beauty of the EZYield.com technology is that the functionality exists for our revenue managers to use the many features of the yielding system in the way that suits them best.”

Designed specifically for revenue managers, EZYield.com provides an array of intuitive features that save time through quick and simple interfaces. Manual data entry has been reduced from hours of redundant work to a few simple mouse clicks. By using the EZYield.com platform, Sol Meliá management has more time to focus on their strategy of increasing brand awareness, as the system has eliminated the need for spending hours each day on mathematical computation and data entry for each third party channel.

“EZYield.com not only saves time for our revenue managers, but helps me delegate to non-revenue managers due to the safeguards built into the system, like the Minimum and Maximum Rate Inventory feature,” continued Fernando Vives.

It is safeguards and proprietary features such as this that have made EZYield.com the channel management solution of choice for more hotels and brands worldwide than any other yielding technology.

“Fernando is spot-on when he talks about the simplicity and competency that our clients gain from using our system to do their distribution. That is the foundation on which we built EZYield.com,” stated Ed St. Onge, CEO of EZYield.com. “And though we will continue adding features that make yielding more efficient and intuitive, we are also focusing on proactive and reactive systems to aggregate online bookings and updating OTAs; further differentiating EZYield.com from our competitors by providing the most advanced and most efficient technology in the hospitality industry.”

For more information, please contact EZYield.com sales [e-mail] or visit www.ezyield.com.

About Sol Meliá Hotels & Resorts
Sol Meliá, which was founded by Mr. Gabriel Escarrer Juliá in 1956 in Palma de Mallorca (Spain), is the world's leading hotel chain for holidays, as well as being the overall market leader in Spain, both in the leisure and the business sectors. It is the third largest chain in Europe, the twelfth largest in the world, and is the global leader for holidays in Latin America and the Caribbean. Currently, the company operates more than 300 hotels in 30 countries on 4 continents, and has a workforce in excess of 35,000 employees. Brands under the Sol Meliá umbrella include Gran Meliá, Meliá Hotels & Resorts, ME by Meliá, Innside, TRYP Hotels, Sol Hotels, Paradisus Resorts and Sol Meliá Vacation Club. For more information please visit, www.solmelia.com.

About EZYield.com
Since introducing the world’s first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,600 hotels in 72 countries utilize EZYield.com’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to over 450 forward distribution channels in multiple languages and 168 currencies. EZYield.com's SaaS web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit www.ezyield.com.
Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc. Phone: [phone] or e-mail: [e-mail].
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