Over the last two decades the travel distribution landscape has witnessed major changes where the proliferation of internet based technologies has played a major role. The travel industry operations has changed forever due to the revolution that internet has brought. This consequential growth followed by economic slowdown has created new dynamics in the industry operations. In the recent past the introduction of smart phones and social media marketing strategies has further created both…

The hotel industry has come a long way to establish itself as one of the fastest growing service sectors in the world. Today, the hotel marketplace is a matured sector. The consumers’ shift from offline to online has its drastic impact on the entire marketing process for the hospitality industry. It is becoming easy for the marketers to reach their potential consumers to offer their services, and all thanks to the development in the internet technologies. While this shift is showing its…

For many years, a new trend has been dominating the travel business globally and it is certainly the internet buzz. With the increasing use of mobile devices and easy availability of internet services, the demand for online reservation systems is also surmounting. From flights and accommodation units to travel insurance and car hire, everything you can book and get online with the help of these internet-run application.

According to Google, the US hotel industry would experience…

Travel technology has been a leading driver behind globalization as it empowers the global travel, tourism and hospitality business to efficiently reach their customers and share an experience

extraordinaire. However, over the years a gradual shift has been noticed in the travel choices of the consumers and how technology influences their choices while travelling. Thus, to keep up with the evolution, technology providers…